JRECK Subs started out in Central New York in a pretty simple way—with a converted school bus and a small menu of subs. Before there were storefronts, the bus was how people first got to know JRECK, catching it at events and around town. It gave the owners a way to figure out what worked, make adjustments, and build a regular crowd without jumping straight into a restaurant. Even now, that early school bus is still part of how people remember JRECK getting its start.
From School Bus to Statewide Favorite
What began in 1967 with five Carthage Central High School teachers—Jerry Haley, Robert Martin, Ellis Martin, Charles Lehman, and Keith Waltz—selling subs from a converted school bus has grown into a beloved New York sub shop with 22 locations and deep community roots. This proves that a simple concept, when executed well, can grow into something much bigger. I love seeing businesses like this that have become a major part of New York food culture and history.
This growth is not just about expansion—it’s about consistency, quality, and understanding what customers want. The bread, the meats, the cheeses, and the toppings all come together in sandwiches that are satisfying, flavorful, and comforting. And through it all, JRECK has kept the spirit of its humble beginnings alive.
The Menu: Classic Subs Done Right
When I visited, I had the chance to try a few of their signature items. The Italian sub is loaded with a variety of meats and cheeses, making each bite rich and flavorful. It’s classic deli perfection—meaty, tangy, and satisfying.
The cheesesteak is another standout. Topped with onions, mushrooms, and peppers, it’s a classic done right. What really impressed me was the bread. It’s soft and delicate yet sturdy enough to hold all the fillings without falling apart. That’s not always easy to find in a sub shop. It makes a big difference in the overall experience.
For fans of something a little spicier, the buffalo chicken sub is as classic and comforting as it gets. Fried chicken tenders are tossed in buffalo sauce and layered with blue cheese and whatever toppings you choose. The combination is indulgent, flavorful, and exactly what you hope for from a buffalo chicken sandwich. It’s a great example of JRECK taking simple, well-loved flavors and executing them perfectly.
Why JRECK Stands Out
Part of what makes JRECK Subs special is its history and connection to the community. The school bus may be gone from everyday operations, but it remains a symbol of the brand’s ingenuity and dedication to building relationships with customers. People remember the bus, and that nostalgia creates a connection that goes beyond just a meal. It’s part of the story and culture of New York food.
Additionally, JRECK maintains a consistency that is rare for a business of its size. Across all 22 locations, the sandwiches, bread, and overall quality remain the same, creating a reliable experience for both longtime fans and newcomers. That level of care is part of why JRECK has stood the test of time and grown into a statewide favorite.
A Sub Shop With History and Heart
JRECK Subs is more than just a sandwich shop. It’s a piece of New York history, a testament to humble beginnings, hard work, and the art of making a simple sub extraordinary. From its early days on a school bus to becoming a staple with 22 locations, JRECK has stayed true to its roots while expanding thoughtfully and keeping its sandwiches delicious.
If you haven’t visited JRECK Subs yet, give it a try. From the classic Italian sub to the cheesesteak and buffalo chicken favorites, the sandwiches are comforting and satisfying. Plus, knowing the story behind the brand—the school bus, the years of growth, and the dedication to quality—makes every bite even more enjoyable.
Most recently, JRECK Subs announced a new location opening on Erie Boulevard West in Rome, NY in Winter 2025-2026, bringing their classic made‑to‑order sandwiches to even more fans across the state.
